Attitudes of Faculty of Arts and Media Students Towards Commercial Advertisement on Facebook: a survey study on students of Public Relations and advertising Department

Abstract

This research aimed at exploring the nature of the attitudes of the students of Faculty of Arts & Media, Misurata University, towards the commercial advertisement on the Facebook platform, and to identifying the most significance factors that make the commercial advertising on Facebook more influential on the respondents.

The research applied the descriptive method on a sample of (117) respondents. By examining the Facebook. the results showed that the attitudes of the respondents towards commercial advertisement on Facebook was, at a median level. positive, and there is a high positive attitude among the respondents towards the most influential factors of the commercial advertisement on Facebook in terms of the quality, content, and impact on their purchasing decisions. Furthermore; the results revealed that the credibility of the commercial advertisement on Facebook is still relatively low among the respondents