The role of strategic planning in achieving competitive advantage in service institutions: A field study at the Libya Telephone Company - Tripoli Branch – Libya

Abstract

This study aims to examine the role of strategic planning in achieving competitive advantage in service organizations, through an applied field study on Libya Telecom Company – Tripoli.

The study adopted the descriptive-analytical method and used a structured questionnaire as the primary tool for data collection. The research population consisted of (43) managers, heads of departments, units, and offices, of which (39) valid questionnaires were retrieved and analyzed using a comprehensive survey method.

The results revealed a positive and statistically significant relationship between strategic planning and competitive advantage. Furthermore, the findings indicated that all dimensions of strategic planning—namely the clarity of vision and mission, internal and external environmental analysis, goal setting and strategy selection, and mechanisms of control and strategic evaluation—had a significant impact on enhancing the company’s competitive advantage.

The study concluded with several recommendations, most importantly the need for managers to periodically analyze strengths and weaknesses to support competitive value, and to establish effective mechanisms for performance evaluation that ensure continuity and sustainability of competitive advantage.