The role of internal marketing practices in enhancing employee engagement and reducing employee turnover: A field study on employees of Al Madar Al Jadeed Company - Misrata Branch

Abstract

This study aimed to identify the role of internal marketing practices (training, motivation, and administrative communication) in enhancing employee engagement and reducing turnover intention among employees of Al-Madar Al-Jadeed Company - Msallata Branch. The study adopted a descriptive-analytical approach, using a questionnaire as the primary tool for data collection from a total population sample of (36) employees. The study reached several key findings, most notably: a high level of implementation of internal marketing practices and employee engagement. The results also revealed a strong positive correlation between internal marketing and employee engagement, and a statistically significant inverse relationship between internal marketing and turnover intention, as the company's practices contributed to reducing the desire of talented employees to leave. The study recommended the need to improve field workload management and develop moral and financial incentive systems to ensure sustainable job stability.